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Our Services

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BRAND & IDENTITY FOUNDATIONS

For emerging and established creatives seeking to refine their voice and presence.

  • Brand strategy & positioning

  • Visual identity development

  • Narrative & copywriting (bios, artist statements, press releases)

  • Website design & creative direction

  • Digital asset styling (lookbooks, decks, catalogs)

→ Perfect for artists, designers, and galleries building or refreshing their brand from the ground up.

Cross-Cultural Market Expansion

For creatives ready to enter a new market — East to West, or West to East.

  • Market positioning & audience strategy

  • Cultural insight sessions (Seoul vs. New York deep dives)

  • Localization of brand language & visuals

  • Representation for fairs, showrooms, and exhibitions

  • Strategic introductions to curators, press, and collaborators

→ Ideal for creatives or brands expanding internationally with nuance and cultural integrity.

Creative Launch & Curation

For launching a collection, exhibition, or project with impact and clarity.

  • Launch strategy & campaign planning

  • Curatorial direction & creative production

  • Press kit development & media strategy

  • Launch event coordination (virtual or in-person)

  • Cross-platform storytelling (Instagram, newsletters, digital campaigns)

→ Great for one-time launches with high visibility goals and long-term brand alignment.

Strategic Representation & Retainer

For ongoing support, representation, and new business development.

  • Ongoing strategic advisement (monthly/quarterly)

  • Brand representation in target markets

  • Gallery or partner outreach

  • Commission & collaboration negotiation

  • Long-term positioning & portfolio planning

→ Best for creatives or brands seeking a long-term strategic partner in global development.

Legal & Operational Insight

Strategic, non-binding guidance to help creatives protect and grow their practice.

  • Legal & Operational Strategy
    → Understand contracts, trademark risks, and IP best practices
    → Avoid missteps in licensing, exhibition agreements, and pricing structure

  • 1:1 Contract Consulting
    → Decode received contracts into practical, creative-friendly terms
    → Identify red flags and guide negotiation strategy

  • Bilingual Contract Localization
    → Review and adapt MOUs, artist agreements, licensing, and NDAs for Korean or Western use
    → Ensure tone and structure align with local expectations

  • Legal Culture Translation
    → Explain key clauses by jurisdiction (e.g., exclusivity, termination, liability)
    → Clarify industry norms in both Eastern and Western contexts

  • Creative IP & Copyright Strategy
    → Understand rights around designs, images, products, and brand assets
    → Identify simple protections for long-term value

→ Tailored for creatives navigating contracts, collaborations, or expansion — with clarity, not confusion.